- Client
- [Client name]
- Industry
- [Industry]
- What we did
- [What we did]
- Result
- [Result, using numbers the client approved]
We book qualified sales meetings. Your team closes them.
Run your numbers to see what one sales meeting is worth to your business.
What is one sales meeting worth to you?
One sales meeting is worth about
Your meeting gap costs you about
a year
Estimates based on the numbers you entered.
Rather do it yourself? Get the free playbook.
01 Free playbook
Rather book the meetings yourself? Get the 8-step playbook, free.
The process we use at Falls City Outbound, written so you can run it on your own. Eight steps, with the email templates, a call script outline, and the weekly numbers to track.
- 01Decide who to go after
- 02Build your list
- 03Write the three emails
- 04Send without landing in spam
- 05Write your call script and test it
- 06Make the calls
- 07Decide what counts as a qualified meeting
- 08Track your numbers and adjust
It's yours.
Check your inbox. We just emailed it to you.
Download the playbook (PDF)Want us to do it for you instead? Book a 15 minute call.
02 The problem
You close well. You just don't get enough meetings.
- aReferrals are unpredictable.
- bProspecting only happens when someone has time.
- cHiring a sales rep means months and a salary before you know if it works.
We handle everything before the meeting, so your team spends its time closing.
03 Process
How it works
Step 1
We learn your best customer.
Step 2
We build the list and write the messages.
Step 3
We reach out through every channel available.
Step 4
Meetings land on your calendar.
You get a written report every week.
What to expect
Expectations, not promises.
04 Commitments
What we commit to
Definition
A qualified meeting means:
- someone at a company that fits your criteria,
- who wants the conversation,
- at a confirmed time on your calendar.
You keep everything.
The full lead list and all outreach copy are yours if we part ways.
No work for your competitors.
One client per industry per market. We won't work for your direct competitor in your area.
Results
[Section heading]
- Client
- [Client name]
- Industry
- [Industry]
- What we did
- [What we did]
- Result
- [Result, using numbers the client approved]
[Quote]
[Quote]
05 Founder
Brennon Sosnin
Founder
I've worked in B2B sales and operations leadership, and I kept seeing good companies lose deals they never got the chance to pitch. I started Falls City Outbound to fix that. When you reach out, you hear back from me.
brennon@fallscityoutbound.com06 FAQ
Frequently asked questions
Is this spam?
No. We send low volume, from separate domains we manage, to verified contacts. Every email has an opt-out that is honored right away, and we stop contacting anyone who says no.
How long until meetings?
First meetings are expected in weeks 4 to 6. That's an expectation, not a promise.
What do I have to do?
Tell us who your best customer is and take the meetings. We handle the rest.
Who owns the list?
You do. The list and all outreach copy are yours to keep.
Is there a contract?
A 120-day minimum, then month to month with 30 days' notice.
Do you guarantee results?
No. What we do commit to is a written definition of a qualified meeting, and you keep the list and copy either way.
Do you work in my industry?
We don't focus on one industry, and we take clients anywhere in the US. The calculator at the top of this page is a quick way to see if it's a fit.
Is the playbook really free?
Yes. Enter your name, company, and email, and it's yours. We may email you about our services, and you can opt out anytime.
Not sure yet?See what a meeting is worth to you
07 Contact
Book a 15 minute call
Tell us where to reach you, and we'll set up a time to talk.
If you ran the calculator, your numbers come with your request, so we can start the call with your figures.
Prefer to email? Book a 15 minute call directly.
Request received.
We'll be in touch to set up a time.